Storiatipic

Born from a life of travel, colour and curiosity, Storiatipic is a family story woven between France, Italy and India. Founded by designer Marie Gozard and now shaped alongside her twin sister Françoise, the brand blends French design with ancestral Indian craftsmanship, creating scarves that feel both soulful and quietly bold. Designed in Lyon and made in close collaboration with long-standing artisan partners in India, each piece is crafted in beautiful natural materials such as fine wool and soft cashmere, chosen for their warmth, lightness and longevity. Every scarf carries its own story — rich in texture, colour and character — and we are honoured to share and stock these beautiful pieces at Loop, celebrating craftsmanship, creativity and connection.