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About Loop

Loop was opened in the Summer of 2005 by Susan Cropper, a New Yorker living in London. She wanted it to be like the best yarn fair you can imagine in a warm and inspiring space along with incredible staff who are expert knitters and friendly and talented people.

Most of our yarns are natural fibres and a lot are hand-dyed yarns from the likes of La Bien AimeeMadelinetoshSpincycle, QingThe Uncommon ThreadEden Cottage Yarns, Lichen + Lace, and many small independent dyers from the UK and around the world. Loop is also the UK Flagship shop for Quince & Co and Woolfolk.

Loop also stocks a huge range of haberdashery which is useful and beautiful as well as a great selection of vintage haberdashery which includes buttons, ribbons, and an incredible selection of embroidery and mending threads.

With a passion for print, we also have a wonderful collection of publications – books and magazines from all over the world as well as a huge collection of printed patterns. We have the joy of collaborating with some incredible designers who create patterns for us using Loop yarns including Fiona Alice, Norah Gaughan, Juju Vail, Paulina Popiolek, Melanie Berg, Kathryn Merrick, Rachel Coopey, Yoko Hatta, Justyna Lorkowska, and Florence Spurling. We have published four books which include Pretty KnitsVintage CrochetJuju’s Loops and Loop’s 10 which include designs from Stephen West, Pam Allen, Tif Fussel, Kirsten Kapur and many others.

We also stock the work of incredible textile designers and makers - including Sophie Digard, Mina Perhonen, Julie Arkell, and Nathalie Lété - that make beautiful things for the shop. 

We host loads of classes from beginners through to master classes taught by visiting teachers from around the world. 

Loop aims to always welcome and be inclusive to everyone who visits our shop and comes to our classes, read Loop's mission and values.

We ship internationally, but love when you come to visit us in the shop! Loop can be found on quirky and wonderful Camden Passage in Islington, London.

If you can’t make it to the London shop you can also find us on RavelryInstagramPinterest, and our blog - - where we have great free patterns to download and lots of inspiration. Thanks for visiting our website and we hope to see you soon – happy knitting!

In 2009, Loop's owner, Susan Cropper, was runner up in the 'BT Essence of Entrepreneur' award. This was an award to celebrate the achievements of small businesses that captured the essence of what being an entrepreneur means. It was awarded in 2010 by Peter Jones and documented by Rankin. 

In 2019, Loop's owner, Susan Cropper was listed in the Evening Standard's 'Progress 1000' list as being one of London's most influential people. This was an incredibly huge honour.