Ototoito is a small Japanese label that collaborates with artists to create thoughtful everyday objects that celebrate material, texture and quiet beauty. For this collection, the brand works with Tokyo-based artist Atsumi, whose playful yet delicate drawings are translated into tactile designs. The result is a series of pieces that feel both artistic and practical, reflecting a distinctly Japanese sensitivity to simplicity, charm and the poetry of daily life.
OTOTOITO
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An Embroidered Book of Natural History Motifs
£20.00| /Atsumi's book, "An Embroidered Book of Natural History Motifs," features stunning designs reminiscent of beautiful nature paintings. The collection...
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Embroidery Thread + Stitch Sampler
£2.75| /From Ototoito in Japan. Easily preview the final look of your threads with this stitch sampler. By stitching on the printed lines, you can determin...
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Mini Ototoito Thread Set
£17.50| /From Japanese textile brand Ototoito, this charming thread assortment is a simple invitation to stitch. Seven threads, endless possibilities—this m...
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Mofumofu Cat Embroidery Kit
£29.00| /In Japanese, “mofumofu” (もふもふ) is an onomatopoeic word that describes something soft, fluffy, and cuddly, often used for fur, plush toys, or even f...
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Ototoito - Original Threader
£6.50| /A beautifully simple tool from Ototoito, designed to make threading a needle quick and effortless. The Ototoito Threader helps guide thread cleanly...
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Kirakira Embroidery Kit
£29.00| /Kira kira (キラキラ / きらきら) is a Japanese onomatopoeic word that describes something sparkling, glittering, or twinkling. This sparkling embroidery thr...
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Loop Kirakira Thread Set
£27.50| /Created exclusively for Loop with Ototoito Threads, this special thread set features KIRAKIRA—an embroidery thread that captures the shifting brill...
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Karakara Embroidery Kit
£29.00| /Karakara is a Japanese onomatopoeic word describing dryness or a light rattling sound — like seashells or small stones moving against each other. K...
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Fukafuka Embroidery Kit
£29.00| /Fuka fuka (ふかふか / フカフカ) is a Japanese sound-symbolic word that describes something soft, fluffy, and cushiony. This fluffy embroidery thread has a ...
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