Mina Perhonen

hello minä perhonen!

"Daily life is composed of overlapping extraordinary moments.
It is our hope to be a light that illuminates them.
Each piece is born from our hand and imagination, and grows with affection through time."

Akira Minagawa; Artist, textile designer, product and fashion designer. Costume design and illustration.


‘minä perhonen’ is a fashion and textile brand founded in 1995 by the designer Akira Minagawa to produce clothes that do not lose their allure through lapse of time. Our design process begins with sketches, which are made into storytelling textiles. Also, we aspire to develop new materials and techniques, collaborating with many production centers at home and abroad.
We create a dress not for a special day but for every ordinary day. The name of the label Minä Perhonen originates in Finnish as the designer Minagawa sympathized with Scandinavian culture when he first visited Finland at the age of 19. minä means ‘I’ and Perhonen is ‘butterfly’ with a wish to make many beautiful designs like those of butterflies' wings. The brand logo signifies various characters(dots) within oneself(rectangle). Just like species of butterflies are countless, the designs too continue to increase.

After the collection is created for the fashion pieces, the highly unique and very beautiful fabrics are gathered and made into small pieces such as buttons and brooches.
With an ethos of creating as little 'waste' as possible, these incredible pieces are now at Loop.
We are incredibly honoured to stock these accessories that can embellish your handmade knits and pieces or any articles of clothing.

We are also very excited to have packs of the fabric remnants that can be used for patching clothing, quilting, scraps for creating toys, or any other bits of sewing.

It's a total honour to have anything, least of all these special pieces from Akira Minagawa and his textile team at minä perhonen in Tokyo, Japan, in our London shop.