{"title":"Storiatipic","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eBorn from a life of travel, colour and curiosity, Storiatipic is a family story woven between France, Italy and India. Founded by designer Marie Gozard and now shaped alongside her twin sister Françoise, the brand blends French design with ancestral Indian craftsmanship, creating scarves that feel both soulful and quietly bold. Designed in Lyon and made in close collaboration with long-standing artisan partners in India, each piece is crafted in beautiful natural materials such as fine wool and soft cashmere, chosen for their warmth, lightness and longevity. Every scarf carries its own story — rich in texture, colour and character — and we are honoured to share and stock these beautiful pieces at Loop, celebrating craftsmanship, creativity and connection.\u003cbr\u003e\u003c\/p\u003e","products":[{"product_id":"kiki-scarf","title":"Kiki Scarf","description":"\u003cp\u003e\u003cspan dir=\"auto\"\u003eNew for Spring \/ Summer!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan dir=\"auto\"\u003e\u003cmeta charset=\"utf-8\"\u003eAbsolutely gorgeous, lightweight, and huge bandanas or kerchiefs in 100% cotton. Designed in France, hand-printed in India, and finished with delicate embroidery. Soft, breathable, and just so beautiful, they feel like cashmere.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe KIKI scarves by Storiatipic are made from 100% cotton, chosen for its softness, breathability, and natural, lived-in feel. Lightweight and easy to wear, they offer just enough warmth for spring mornings and summer evenings, without ever feeling heavy.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eEach scarf is finished with delicate embroidered details — small, thoughtful touches that give every piece its own quiet character. The embroidery adds texture and depth, reflecting Storiatipic’s handcrafted approach and love of subtle imperfection.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe pure cotton fibres have a gently crinkled texture and beautiful drape, becoming softer and more supple over time. Easy to fold, carry, and wear in different ways, they’re the kind of everyday essential that becomes part of your routine — practical, timeless, and made with care.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eSimple, tactile, and enduring.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan dir=\"auto\"\u003e\u003cmeta charset=\"utf-8\"\u003eFrom Storiatipic.\u003cbr\u003eMade in Paris, Lyon, and New Delhi.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"feature\"\u003e\n\u003cp\u003eSize : 100 x 200 CM\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Storiatipic","offers":[{"title":"Ciel","offer_id":56649353101689,"sku":"1-26KIKI-CIEL","price":72.0,"currency_code":"GBP","in_stock":false},{"title":"Marine","offer_id":56649353134457,"sku":"1-26KIKI-MARINE","price":72.0,"currency_code":"GBP","in_stock":false},{"title":"Beige","offer_id":56649353167225,"sku":"1-26KIKI-BEIGE","price":72.0,"currency_code":"GBP","in_stock":true},{"title":"Yellow","offer_id":56649358901625,"sku":"1-26KIKI-JAUNE","price":72.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0552\/9350\/9840\/files\/KikiscarvesatLoopLondon.jpg?v=1771259459"},{"product_id":"anne-scarf","title":"Anne Scarf","description":"\u003cp\u003e\u003cspan dir=\"auto\"\u003eNew for Spring \/ Summer!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-end=\"305\" data-start=\"0\"\u003eThis is a really large rectangular scarf made of linen that is so soft it feels like cashmere! It can easily be wrapped around your shoulders, or worn knotted at the front. \u003c\/p\u003e\n\u003cp data-end=\"305\" data-start=\"0\"\u003eDesigned in France, and then the fabric is made and embroidered in India. It's beautiful. \u003cbr\u003eCrafted with care from pure linen, this scarf is finished with delicate hand embroidery — a quiet detail that brings texture and individuality to each piece. The stitching reflects the beauty of traditional textile techniques, celebrating the skill of the makers and the subtle irregularities of handwork.\u003c\/p\u003e\n\u003cp data-end=\"550\" data-start=\"307\"\u003eThe natural linen fibres are cool, breathable, and softly textured, offering comfort across seasons. Lightweight yet durable, the fabric drapes easily and becomes softer with time, developing a relaxed, lived-in character unique to the wearer.\u003c\/p\u003e\n\u003cp data-is-only-node=\"\" data-is-last-node=\"\" data-end=\"770\" data-start=\"552\"\u003eDesigned to be worn often and in many ways, it moves effortlessly between everyday and more considered moments. A simple, enduring piece by \u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eStoriatipic\u003c\/span\u003e\u003c\/span\u003e — thoughtful, tactile, and made to last.\u003c\/p\u003e\n\u003cp\u003e\u003cspan dir=\"auto\"\u003e\u003cmeta charset=\"utf-8\"\u003eFrom Storiatipic.\u003cbr\u003eMade in Paris, Lyon, and New Delhi.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"feature\"\u003e\n\u003cp\u003eSize : 80 x 190 CM\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Storiatipic","offers":[{"title":"Fuchsia","offer_id":56665435931001,"sku":"MKIH15641H","price":100.0,"currency_code":"GBP","in_stock":false},{"title":"Orange","offer_id":56665435963769,"sku":"MKIH15642H","price":100.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0552\/9350\/9840\/files\/AnneshawlatLoopLondon.jpg?v=1771258969"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0552\/9350\/9840\/collections\/p2841417_114109_2_678967d8f0a92_27719d18-f4bb-4dcf-bce3-f3ca71211d40.jpg?v=1771259002","url":"https:\/\/loopknitting.com\/en-euddp\/collections\/storiatipic.oembed","provider":"Loop Knitting","version":"1.0","type":"link"}